Karmarama wins 5m Paramount Comedy ad account

Paramount Comedy has appointed Karmarama to its 5m advertising account following a pitch. The agency will also oversee a refresh of the comedy channel brand, which will launch later this year.

Paramount Comedy has appointed Karmarama to its £5m advertising account following a pitch. The agency will also oversee a refresh of the comedy channel brand, which will launch later this year.

The agency won the business after a three-way pitch against undisclosed agencies. It is not known if incumbent Farm was involved. The review was called by Chris Hancox, Paramount Comedy vice president of creative services and marketing, last month and the pitch was overseen by the AAR.

Karmarama will reposition the brand and raise its profile as a specialist comedy channel, developing on and off-air work.

Paramount Comedy, which launched in 1997, airs programmes including US comedies Everybody Hates Chris, Frasier and Scrubs. It is part of MTV Networks, with advertising sales handled by Viacom Brand Solutions.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now