Kayak rolls out first European travel portal

US travel search engine Kayak.com is making an assault on the UK online arena with the launch of its first European website.

Claiming to provide the industry’s most powerful flight search, Kayak.co.uk will enhance its service with hotel and car rental search. Kayak plans to launch in France and Germany next spring.

Kayak’s flight search provides real-time prices and itineraries from more than 120 travel websites including British Airways, Air France and bmi; low-cost carriers easyJet, Ryanair and Air Berlin; and online travel agencies such as ebookers and wegolo.

Users can search for single, return or multi-city fares, with the company claiming to be the only travel search site that offers flexible search, with the ability to search up to three days before and/or after a preferred travel date for the best fare and itinerary combinations.

Kayak will be the first website to bring “airfare predictability” to the UK on December 14 with three features that provide consumers with the pricing history on flight searches to help make an informed decision, the company says.

The website will also feature Kayak Forums, user-generated content allowing consumers to share and request travel tips, stories and additional information with other users.

More than 225,000 UK travellers visited Kayak’s North American site in September.


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