The appointment is part of the company’s commitment to the regeneration of the Kelkoo brand it looks to develop “a differentiated and customer-centric product offering”.
Simpson will oversee the company’s marketing, ensuring all the different elements – from brand and content to PR – follows a core strategy.
As a member of the core executive team, Simpson will report into CEO Richard Stables.
Simpson will be on a recruitment drive as he looks to further strengthen the marketing team with new hires planned for both social media and CRM, to enhance Kelkoo’s brand loyalty and customer relationships.
With price comparison becoming an increasingly crowded space, Kelkoo is undertaking a detailed review of its brand and website to ensure that it delivers a highly differentiated and engaging brand positioning and a product offering that “truly meets consumer’s online shopping preferences”.
Simpson says his goal is to help the business “really understand what our customers want and deliver consumer experience across an expanding range of channels beyond just search”.
Simpson joins the business from Glasses Direct, where he held the position of head of marketing for nearly three years. He is also a former director at more2 Ltd.