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Jack Sprat won’t lay off fat: his life’s not worth a bean

Marketing Week

The nation is disfigured by the carbuncle of corpulence, but one brave organisation is battling the fatties. Iain Murray knows which side his bread’s buttered on: neither It has come to this column’s attention that a great many Britons – no, let us not be mealy-mouthed – a lolloping excess of Britons are fat: too […]

Toothpastes to be relaunched as GSK counters Colgate-Palmolive

Marketing Week

GlaxoSmithKline (GSK) is to relaunch its Macleans, Aquafresh and Sensodyne oral care brands during the next 12 months in order to defend against an aggressive push by Colgate-Palmolive’s rival range. Sensitive teeth brand Sensodyne will be the first to be rejigged in the wake of the launch of Colgate Sensitive last month (MW April 9). […]

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