Kelkoo picks BA man for Euro job
Kelkoo, the online shopping search engine, has poached a member of BA’s internet marketing team. Tim Frankcom joins Kelkoo as European travel category manager.
Kelkoo, the online shopping search engine, has poached a member of BA’s internet marketing team. Tim Frankcom joins Kelkoo as European travel category manager.
The nation is disfigured by the carbuncle of corpulence, but one brave organisation is battling the fatties. Iain Murray knows which side his bread’s buttered on: neither It has come to this column’s attention that a great many Britons – no, let us not be mealy-mouthed – a lolloping excess of Britons are fat: too […]
GlaxoSmithKline (GSK) is to relaunch its Macleans, Aquafresh and Sensodyne oral care brands during the next 12 months in order to defend against an aggressive push by Colgate-Palmolive’s rival range. Sensitive teeth brand Sensodyne will be the first to be rejigged in the wake of the launch of Colgate Sensitive last month (MW April 9). […]
Virgin Mobile has created a new commercial division. The team will be headed by Joe Steel, the company’s co-founder and former marketing director.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.