Kellogg promotes Fellows to corporate affairs

Kellogg has promoted Rachel Fellows to head of corporate affairs.

/j/g/t/kelloggs160.jpg

Fellows was formerly Kellogg’s corporate communications manager and previously headed up PR at Asda.

She replaces Chris Wermann and will report to Kellogg’s UK managing director Greg Peterson.

As corporate affairs director Fellows will have responsibility for Kellogg’s corporate and government relations, including the cereal manufacturer’s relationship with trade bodies such as the Food and Drink Federation.

Kellogg has recently signed up to the Government’s Change4Life “Great Swapathon” campaign to encourage people to swap to a healthier lifestyle.

Wermann is moving to Argos owner Home Retail Group as corporate affairs director.

Recommended

/p/t/t/Lara.jpg

Is Facebook’s new service really a big Deal?

Lara O'Reilly

Facebook Deals launched in Europe earlier this week, with the social network lauding the service as “powerful”, “relevant” and “compelling”, but as the location-based marketing craze intensifies, Deals may not be the big ticket for long. Facebook Deals is being touted as a “FourSquare killer” by the tech blogs (and a “Groupon killer” by those […]