Kellogg UK appoints managing director

Kellogg UK has appointed Greg Peterson as managing director to replace Tony Palmer, who left last month to join Kimberly-Clark as chief marketing officer.

Peterson, who has been with Kellogg for 15 years, was most recently managing director of the company’s Australia and New Zealand operations.

He joined Kellogg as a product manager and worked his way up to vice-president of marketing services by 1998. He became managing director of Kellogg South Africa a year later and took up the same role at Kellogg Asia in 2000. From 2002 until July this year he was president of Kellogg Canada, before moving to Australia and New Zealand.

Palmer was managing director of Kellogg UK for four years. Before joining the company, he held a variety of senior marketing and general management positions at Coca-Cola in the US.


Guaber repackages BioRepair toothpaste

Marketing Week

Italian household and personal care company Guaber is writing to consumers in an effort to address scepticism over the health benefits of its BioRepair toothpaste. The toothpaste, which was launched in March in the UK, claims to repair tooth enamel in a similar way to dental professionals, but research has found that consumers are confused […]

Media’s specialist case

Marketing Week

Walker Media is thought to be in line to pick up MFI’s 29m media business (MW last week), leading many in the industry to suggest that the agency’s success is, in part at least, down to its links with M&C Saatchi, which has just won MFI’s advertis…