Kellogg UK has appointed Greg Peterson as managing director to replace Tony Palmer, who left last month to join Kimberly-Clark as chief marketing officer.
Peterson, who has been with Kellogg for 15 years, was most recently managing director of the company’s Australia and New Zealand operations.
He joined Kellogg as a product manager and worked his way up to vice-president of marketing services by 1998. He became managing director of Kellogg South Africa a year later and took up the same role at Kellogg Asia in 2000. From 2002 until July this year he was president of Kellogg Canada, before moving to Australia and New Zealand.
Palmer was managing director of Kellogg UK for four years. Before joining the company, he held a variety of senior marketing and general management positions at Coca-Cola in the US.