At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Kellogg’s dropping the need for marketers to have a degree to Heineken’s ‘good times’ performance metric, it’s been a busy week. Here is my take.
Brand strategy is not complicated, it’s just the systematic application of the basics all marketers are taught. Here’s a simple way to be sure you’re taking the right steps – in the right order.
When marketers question their own assumptions about channels, data reveals advertising delivers more long-term ROI than previously thought, particularly from cross-channel campaigns.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The interest-led social network is looking to experiential, social and partnerships to reinvigorate its audience.
EA Sports’ top marketer on what goes into rebranding a product with 30 years of heritage – and how utilising strong partnerships and data brought it to life.
For those facing tricky budget negotiations or trying to get innovation green-lit there’s no silver bullet to success, but there is plenty you can do to maximise the chance of sign-off.
The online retailer says it has progressed towards its strategic goals but remains exposed to overreliance on promotion and returns.
