Kellogg’s faces marketing shake-up with Brennan’s departure

Kellogg’s marketing director Kevin Brennan is to leave the company to take a new position at Premier Foods as general manager of the meat free division.

Kevin Brennan
Kevin Brennan

Brennan will leave Kellogg on 22 July when Peter Harrison, marketing controller will take over as acting head of marketing, reporting to Greg Peterson, managing director UK marketing and sales. The company is looking for a permanent replacement.

Brennan was promoted to UK marketing director at Kellogg in 2004 following the promotion of marketing chief Michael Allen to senior vice-president for marketing, Kellogg’s Snacks.

Prior to his UK role, Brennan was credited with helping to turn around the Australian division and also worked as European marketing director for Kellogg Europe between 2000 and 2002.

He has previously worked at firms including Healthy Snacks Europe, PZ Cussons and Seagram.

Kellogg’s recently signed up actress and TV presenter Angela Griffin to front a £2m media campaign for its new cereal bar Fibre Plus.

The company’s current “Feast of Football” initiative is the biggest promotion yet to adopt the Institute of Sales Promotion (ISP) Seal, devised to reassure customers that a promotion is legal and CAP code compliant.

Peterson says: “Kevin leaves the company after 11 years including roles in Europe, Australia and the UK. During his 6 years as UK Marketing Director, Kevin led Kellogg to regain market share and made Special K the number 1 brand in the category.”


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