Kellogg’s gets into a World Cup mood with latest promotion
Kellogg’s has unveiled an on-pack football-themed promotion called Feast of Football and is also creating 23 unique packets of personalised cereal for each member of the England squad.
Feast of Football aims to capitalise on the football during and after the World Cup. It offers unique pack codes redeemable for superb football related prizes including World Cup ringtones, free 5-a-side football pitches, replica shirts, soccer school lessons, football training equipment and more.
The company has also created one-off packs that will be sent to the England team hotel in South Africa, which are named after them. Frank Lampard will see himself replace Sir Chris Hoy on a personalised box of ’Lamp Flakes’.
Other packs include: Ashley Cole receiving Cole Cole Pops, injured Rio Ferdinand will still receive a box of Ri-o-cicles despite missing out on the tournament, Emile Heskey will become Rice Heskeys and Gareth Barry will recieve Special K Red Barry’s. John Terry gets Special J-T, Peter Crouch gets Crunchy Nut Crouch and Steven Gerrard will play the role of Tony the Tiger on his very own pack of Frosties growling the line – They’re Gerr-rrr-ards!”
Promotions manager at Kellogg’s, Debbie Thomas, says: “Whether we like it or not, football is going to be well and truly on the national agenda this year. With the Feast of Football promotion, shoppers can really get into the spirit of things by getting hold of some fantastic football related prizes for a fraction of the usual retail price. There really are some great savings to be enjoyed.”
Kellogg’s has also considered those shoppers not caught up in football fever by offering equally excellent value prizes not related to the World Cup. Magazine subscriptions, spa treatments and gym memberships will be available to those that don’t care about penalties, red cards and the off-side rule.
“Not everyone wants to feel overwhelmed by the World Cup. The Feast of Football promotion offers all shoppers a great deal when it comes to added value whether they are a football fan or not.”
