Kellogg’s launches online video for National Breakfast Week
Kellogg’s has launched an online film to encourage people not to skip breakfast for this week’s National Breakfast Week.
The video is part of the cereal brand’s £1.5m Wake Up To Breakfast campaign, which aims to promote its products and the benefits of eating breakfast every day.
The video shows two days in the life of a man, one having eaten breakfast and the other having skipped it.
Kellogg’s said that while it had traditionally used online marketing to target younger people, it believed the channel would now help it reach a wider audience.
A spokesman said, “We’ve never created a video clip solely for use online before. We’re expecting to learn a lot and that’ll help us shape our larger digital plan. UK consumers can expect to see a lot more from Kellogg’s in the digital space.”
The film was created by SKV Communications and Two Sugars.
This story first appeared on newmediaage.co.uk
