Kelly Holmes tipped to front London 2012 Olympic bid
London 2012 is in talks about using athlete Kelly Holmes to front its Olympic bid.
London 2012 is in talks about using athlete Kelly Holmes to front its Olympic bid.
Lowe has developed a humorous campaign for Tesco that focuses on a new price-cutting push at the supermarket. It does not feature brand icon Dotty, but Tesco maintains it is not retiring the long-running character, played by Prunella Scales.
Luxury cosmetics brand Shiseido UK has appointed Nicola Stott as sales and marketing director after its merger with sister brand, Décleor UK. She joins from luxury spa brand Elemis, where she was sales director. The merged entity will be overseen by Décleor UK managing director David Lieber, who has been promoted to a group managing […]
Video Networks is launching a handset for children that restricts viewing to what is suitable for children on its video-on-demand and broadcast television service Home Choice. The MiniMote handset has been developed to meet the concerns of parents worried about their children gaining access to unsuitable content through multi-channel TV. The device has been designed […]
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.