Lowe has developed a humorous campaign for Tesco that focuses on a new price-cutting push at the supermarket. It does not feature brand icon Dotty, but Tesco maintains it is not retiring the long-running character, played by Prunella Scales.
Luxury cosmetics brand Shiseido UK has appointed Nicola Stott as sales and marketing director after its merger with sister brand, Décleor UK. She joins from luxury spa brand Elemis, where she was sales director. The merged entity will be overseen by Décleor UK managing director David Lieber, who has been promoted to a group managing […]
Video Networks is launching a handset for children that restricts viewing to what is suitable for children on its video-on-demand and broadcast television service Home Choice. The MiniMote handset has been developed to meet the concerns of parents worried about their children gaining access to unsuitable content through multi-channel TV. The device has been designed […]
Adidas’ outdoor division is drawing on the expertise of its wider athletic business while at the same time flexing its creative muscle in an attempt to demonstrate the direction it can take the global brand.