ken Livingstone under fire for ad expenditure

London Mayor Ken Livingstone has come under fire for spending too much of taxpayers’ money on advertising with &£18.5m spent in the past 12 months. The criticisms come from the Conservative candidate for next year’s mayoral election, Stephen Norris.


Make words count

Marketing Week

When deciding on copy length, a direct mail company must guard against overly complicating its message by using too many words, while at the same time ensuring that it gets its message across, says Tracey Middleton

IF shortens ad agency shortlist

Marketing Week

Intelligent Finance has narrowed its choice of a new advertising agency to Grey London, Campbell Doyle Dye and Delaney Lund Knox Warren. Abbott Mead Vickers.BBDO and incumbent The Union have been dropped following the first round of pitches…


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