London Mayor Ken Livingstone has come under fire for spending too much of taxpayers’ money on advertising with &£18.5m spent in the past 12 months. The criticisms come from the Conservative candidate for next year’s mayoral election, Stephen Norris.
Britain’s booming housing market is being kept at an artificially high level because of those with a vested interest talking up property prices, says George Pitcher
When deciding on copy length, a direct mail company must guard against overly complicating its message by using too many words, while at the same time ensuring that it gets its message across, says Tracey Middleton
Intelligent Finance has narrowed its choice of a new advertising agency to Grey London, Campbell Doyle Dye and Delaney Lund Knox Warren. Abbott Mead Vickers.BBDO and incumbent The Union have been dropped following the first round of pitches…
Mochi ice cream brand Little Moons may have taken its marketing strategy to the next level since it went viral on TikTok earlier this year, but that does not mean the business is “walking away from digital”.
Sir John Hegarty, Jan Gooding and Reach’s Andrew Tenzer have made their cases for the marketing buzzwords, theories and jargon that must be banished from marketing.
P&G spent $130m (£94m) on marketing over the first quarter of its financial year, while also reporting a 5% boost in net sales to $20.3bn (£14.6bn).
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here