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Kenco on the need for a ‘complete package’ to take on the category leader
Kenco has been the biggest media spender in its category for the last two years, something it believes is important, regardless of the economic climate, to increase mental availability and steal share from the market leader.
Coffee brand Kenco has been the highest media spender in its category over the last two years as it looks to drive awareness and underline its distinctiveness versus the competition.
The brand currently has the second-highest share of the coffee market in the UK, with 13% of the market, according to Nielsen figures.
