EMAP Performance has won the West Midlands regional radio licence with its Kerrang! station. EMAP plans to base a regional headquarters for Kerrang!, which broadcasts nationally on Freeview, in Birmingham.
The Telegraph’s choice of editor bolsters its plan to distance itself from its ageing readership – a lucrative and burgeoning market. David Benady asks why
Retailer Optical Express has appointed Leith Advertising to help build the chain into a national brand. Optical Express, which is based in Cumbernauld, Glasgow, has 167 stores nationwide. The chain is believed to have earmarked a 4m war chest for marketing next year. The company spent 1.8m in the year to June (Nielsen Media Research). […]
Online travel agent Expedia.co.uk has appointed PHD to handle its Â£2.6m offline media planning and buying account.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.