Triangle founder Kevin Twittey has confirmed he is launching a start-up with former Arc director Jamie Matthews, as exclusively revealed in Marketing Week last week. The agency will be called Initials, and other founding partners include former Dynamo director Richard Barrett and Lyndsay Egmore-Frost from Arc.
Adidas increased investment in marketing by 9% in the first quarter as it looks to build “brand heat”.
Coca-Cola has innovated by creating long-lasting new products, renovating existing products, launching “novel” products, and designing new pack formats, all of which are “driving the business”, says CEO James Quincey.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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