Marketers need to close the gap between consumer trends and the environmental, societal and psychological dynamics that drive them. That’s one of the key findings of the 2020 Dynata Global Trends Report, a comprehensive study of how consumers engage with today’s world.
In this webinar, we’ll explore the implications of the research on how to better understand, reach and engage your customers with the campaigns, products and services they want. It will cover:
- The world of work: Find out how a shift in work culture – influenced by the gig economy, AI and robots, and the devices being used – will impact how and where people work, and the effect on marketers, agencies and researchers.
- The world around us: Learn how factors such as social attitudes, consumer optimism, technology adoption and climate change are shifting, and the business impact on marketers and advertisers.
- The commercial world: Understand how our media diet is changing and how influences such as the ‘attention economy’, privacy and trust, and cryptocurrencies are shaping the future of the commercial world around us.
By exploring global behaviours and sentiments, building insightful trend lines, and connecting them to consumer outlooks, this webinar will empower brands and agencies to enrich research data and use insights for better, faster decision-making.