Marketing Week is launching a series of content exploring the key relationships B2B marketers have with senior stakeholders in their business.
The B2B Marketer’s Best Friend series, supported by The Marketing Practice, will investigate how the relationships B2B marketers have with other business units are working and where they need to change.
Areas covered will include marketing and finance, sales and technology.
A video series launching in September will be accompanied by features looking at what needs to evolve and why.
Russell Parsons, editor-in-chief of Marketing Week and Festival of Marketing, says: “It’s key for the influence and impact of B2B marketing that key relationships evolve.
“Whether it’s the perennial challenge of having a positive partnership with sales, to the necessary understanding needed with finance, we will dig deep into what good looks like and why.”