Marketing leaders are well-equipped to become general managers and CEOs due to their experience as the “commercial engine” of most consumer businesses, says KFC’s UK general manager Meghan Farren.
Far from regretting returning to a previous employer, many ‘boomerang employees’ are finding renewed energy and motivation in making a comeback.
Meghan Farren left KFC last year to become Asda’s chief customer officer but will return to the fast food chain in the autumn.
It was an unorthodox career path that led Meghan Farren to become CMO of KFC UK and Ireland, which is why she believes being bold enough to take calculated risks can pay off in the long run.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From cautionary tales from the budgeting and planning frontline to the changing nature of retail, it’s been a busy week. Here is my take.
The sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
Sean McGinty tasked himself with putting the customer at the heart of Dunelm when he joined the business from Aldi earlier this year.
Running the numbers through different scenarios enables you to identify the budget that’s needed to reach your targets and will make it more likely to be approved.