KFC owner to extend degree scheme

KFC owner Yum! Brands is looking to introduce honours degrees for its Pizza Hut and Taco Bell brands following the launch of degree qualifications for UK staff at KFC.

KFC

Yum! Brands, which operates in 117 countries, is also hoping to roll out similar degree programmes overseas within the next few years.

James Watts, HR director for Yum! Brands, told Marketing Week, that the restaurant chain will also “definitely” look to introduce MBA courses, global MBAs and Masters degrees in coming years.

The move is part of Yum!’s efforts to improve its brand’s reputations as employers and position itself as “a leader in training and development”.

McDonald’s already offers a two-year foundation degree in business management accredited by Manchester Metropolitan University.

Online retailer Amazon has also introduced training grants in a bid to improve its brand reputation as an employer after criticism over practices in its warehouses. It will offer up to $8,000 to fund engineering, computing and healthcare training.

Recommended

M&S Bank

Q&A: Amanda Newman M&S Bank

Rosie Baker

Marketing Week talks to Amanda Newman, marketing director of Marks & Spencer Bank about the brand and marketing strategy for the soon-to-launch retail bank.