KFC is set to launch an advertising campaign in the US extolling the nutritional benefits of its fast-food range, in an effort to ditch its unhealthy image.
The £400m-plus a year spent on TV ads for cars could be put to better use elsewhere, says a new report. John Stones gauges the industry’s response
Are you rich? If so, then you can afford a ‘Relationship Manager’ to handle your money at HSBC. The rest of us, says Iain Murray, just have to long for the bad old days
UKTV is launching a sister channel to UK Gold called UKG2. The channel is aimed at a younger audience and will screen BBC drama and comedy programmes from recent years. UKG2 will broadcast from 8pm to 5am and replaces UK Gold 2, a version of UK Gold’s daytime schedule, which is broadcast at peak-time. The […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.