Actor Christopher Walken will narrate the campaign. It kicks off with two 30-second spots dubbed ‘Middle C’ (above) and ‘Cookie Cutter’. That format will continue for the 60-second Super Bowl ad.
“Our marketing efforts are built on the core principle of challenging people to discover the exciting new Kia and question everything they think they know about the brand,” says Michael Sprague, Kia Motors Amercia’s chief operating officer.
“Kia is a recognised industry leader in styling and quality, and like the all-new Optima, these new ads stand out from the competition with the assistance of someone who knows a thing or two about being distinctive.”