Kia reviews 85m pan-European account

Korean car company Kia Motors Corporation has called a review of its 85m pan-European advertising account for the Ceed hatchback model. A number of UK and European agencies have been invited to pitch for the business, with a decision expected by March.

Korean car company Kia Motors Corporation has called a review of its £85m pan-European advertising account for the Cee’d hatchback model. A number of UK and European agencies have been invited to pitch for the business, with a decision expected by March.

The appointed agency will work with Kia’s in-house agency Innocean Worldwide to develop a strategy and creative campaign for the model.

Mustoes, Kia’s UK agency is not involved in the pitch. It follows a number of changes to the car company’s marketing arrangements.

In June last year it appointed Toyota marketer Simon Hetherington as its first UK marketing director. He joined Paul Philpott, the former Toyota marketing director, who was appointed managing director at the beginning of 2007.

Recommended

Ex-Ferrari executive joins SsangYong relaunch

Marketing Week

SsangYong, the Korean car marque relaunching in the UK, has made its second senior hiring in two weeks by appointing Ferrari GB executive Ian Nicholson as finance and operations director. The news follows the appointment of former Kia UK chief Paul Williams as managing director at the start of last week (MW†January 10). Nicholson, who […]

Times Media names EMAPs Settle as marketing development head

Marketing Week

Liz Settle has joined Times Media as head of marketing development and will report directly to sales and marketing director Katie Vanneck. Settle joins from EMAP and has been briefed to create a strategic customer framework to bolster the Times’ brand. Lisa Seddon has been appointed as communities marketing manager and will report to the […]

EU MPs moot laws to curb online marketing tactics

Marketing Week

The European Parliament is to consider statutory controls for online marketing, and in particular behavioural targeting – a growing online trend that tracks website behaviour for advertising purposes. It is understood there are growing concerns that behavioural targeting could breach privacy rights. The calls will be made at a European Parliament hearing next Monday, which […]