1. Digital marketers are struggling to track spend
Just a third of digital marketers are confident their campaigns are targeting the right audiences. (36%)
Nearly a quarter of digital marketers don’t track campaign whatsoever, while one in five don’t think their campaigns are reaching their desired audience at all.
2. Marketing’s gender pay gap
Male marketing managers get paid an average of £45,555 compared to £37,692 for women, a pay gap of 17.3%.
However, the gender pay gap in marketing is considerably lower than the average pay gap across UK industries, which stands at 26.8%.
Source: Chartered Management Institute (CMI) and XpertHR
3. Retail sales on the up
Retail sales were unexpectedly strong in August, with sales up 1% in the month, well ahead of analyst expectations of 0.2%.
The growth rate for July was also revised up from 0.3% to 0.6%. The three-month-on-three-month growth rate rose to 1.2%.
4. The difference between UK and US CMOs
56% of CMOs in the US women, compared to just 40% in the UK, although they are as likely to have advanced degrees, at 27% and 30% respectively.
In the US, it takes CMOs on average five years at a company before they earn an executive title, compared to between eight and nine years in the UK.
Source: Act-On Software
5. The top brands for CSR
Lego, Microsoft and Google top the Global CSR 100 report, which ranks the 100 most reputable companies in terms of their CSR performance.
Meanwhile, Volkswagen, Apple, Samsung, Daimler and Nestle saw the biggest drops in their CSR scores.