Kinetic to handle Aquo outdoor campaign

Kinetic has won the pitch to handle the outdoor planning and buying fo9r cleaning products firm Kilrock’s launch of its new ‘eco’ brand Aquo.

A targeted 6-sheet outdoor campaign bought by WPP-owned Kinetic will appear from the middle of next month at Tesco Extras across the UK, and a press ad will appear in regional press and national women’s magazines.

The product, which comes as a refillable trigger bottle that is biodegradable and phosphate free, will be promoted via a two stage campaign to coincide with supermarket allocation.

A second stage press ad and TV spot is expected to launch in “early autumn. The press and outdoor ads have been created by Brand NRG.

The autumn TV campaign is being developed by Hooper Galton.

Kinetic is 50% owned by WPP and half owned by management. Its clients include Conde Nast and Sony Ericsson.

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