King of Shaves is still involved in a Big deal

I read with interest the your item on King of Shaves (MW June 23). A few of the details in the last paragraph of the article are incorrect, however, so I am writing to you to clarify.

King of Shaves does have a continuing relationship with a creative agency – ourselves, Big Communications. Big is based in Leicester, not Manchester as stated, and the radio activity produced by Big for King of Shaves was a major campaign produced last year under retainer – not a one-off ad produced on a project basis. The campaign is indeed running again this summer in London for six weeks, airing from July 11 in breakfast slots on Virgin, Xfm and TalkSport.

Phil Wright

Partner

Big Communications

Leicester

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