King of Shaves is still involved in a Big deal

I read with interest the your item on King of Shaves (MW June 23). A few of the details in the last paragraph of the article are incorrect, however, so I am writing to you to clarify.

King of Shaves does have a continuing relationship with a creative agency – ourselves, Big Communications. Big is based in Leicester, not Manchester as stated, and the radio activity produced by Big for King of Shaves was a major campaign produced last year under retainer – not a one-off ad produced on a project basis. The campaign is indeed running again this summer in London for six weeks, airing from July 11 in breakfast slots on Virgin, Xfm and TalkSport.

Phil Wright

Partner

Big Communications

Leicester

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now