Kitcatt wins Aviva 20 DM task

Norwich Union-owned Aviva has handed Kitcatt Nohr Alexander Shaw its 20m direct marketing account without a pitch. The agency will work on the French-owned company’s motor and niche insurance products…

Aviva%20logoNorwich Union-owned Aviva has handed Kitcatt Nohr Alexander Shaw its £20m direct marketing account without a pitch.

The agency will work on the French-owned company’s motor and niche insurance products.

The business will include direct mail and response advertising across all media. Norwich Union Direct spent £13m on direct mail last year, according to Nielsen Media Research figures. It spent £20m across TV, press and radio.

The agency already holds the Norwich Union Healthcare business, worth £2.5m, following a pitch against Partners Andrews Aldridge and incumbent Bright earlier this year.

The insurance business was previously handled by Fox Murphy, which remains a roster agency. It also works on RAC, which was bought by Aviva last year.

Recommended

Marketing Week Top 100 Employers Survey

Marketing Week

A career in marketing has always been a popular choice, but in the current candidate-driven market employers are having to do more and more in order to recruit and retain high quality employees. This is the second annual survey that Michael Page Marketing has conducted in association with Marketing Week and it is great to […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now