Kittcatt Nohr Alexander Shaw has won a four-way pitch for a &£1m integrated campaign for the relaunch of What Car?.
Mediaedge:CIA has won the media planning and buying account for Silver Spoon-owned milkshake mix brand Crusha.
IPC Media’s glossy women’s title Marie Claire is expected to suffer another dip in the six-monthly Audit Bureau of Circulations (ABC) figures due on February 12. Launched in 1988, Marie Claire has been trailing behind the likes of National Magazine Company’s Cosmopolitan and Condé Nast’s Glamour. The January to June 2003 ABC figures showed a […]
Boots has appointed Ian Hunter as acting marketing director, responsible for pricing, promotions and planning. Hunter, who has worked at Boots for the past 20 years in a number of roles, will report to David Kneale, chief commercial officer responsible for trading, marketing and formats…
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.