KLM appoints David Paice to head UK marketing team
KLM has appointed David Paice as marketing communications manager to head its UK marketing team. He joins from Bourne Leisure, where he was product manager for Warner Holidays.
KLM has appointed David Paice as marketing communications manager to head its UK marketing team. He joins from Bourne Leisure, where he was product manager for Warner Holidays.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
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