KLM launches CO2ZERO carbon-offsetting programme

KLM, the Dutch airline, has launched a carbon-offsetting programme for customers called CO2ZERO. It is endorsed by the World Wide Fund for Nature in the Netherlands.

The optional scheme is integrated into the airline’s booking and online check-in systems, and gives passengers the chance to offset the carbon emissions produced by their flight.

The airline says that all the money raised will be reinvested in “gold standard” renewable energy projects around the globe.

KLM signed a partnership with the Dutch arm of environmental charity WWF last year in a bid to develop its green credentials.

Johan van de Gronden, managing director of the WWF in the Netherlands, says: “We fully support this CO2 compensation service… it is a good idea to offer passengers this easy-to-use opportunity mitigating the impact on the environment.”

KLM president Peter Hartman says the tie-up with the WWF is an effort to “demonstrate that things can also be done differently in the airline industry”.

He adds: “Only through this harmonious interaction with our stakeholders it is possible to continue stepping forward towards a sustainable aviation”.


Kimberly-Clark extends chief marketing role

Marketing Week

Kimberly-Clark chief marketing officer Tony Palmer is adding responsibility for innovation to his role. The changes are part of a wider management reshuffle. Palmer, who joined K-C just over eighteen months ago as its first-ever global marketer, says he has concentrated on harmonising global efforts and establishing a core competency within K-C to transfer successful […]

YouTube reclaims UK social media crown

Marketing Week

YouTube has again become the UK’s most popular social media site, overtaking rival Wikipedia. MySpace has dropped from third to fifth place, recording a 9% dip in users, according to Nielsen Online. The research company recorded 10.4 million users of Google-owned YouTube in January, an increase of 56% from the same period last year. Wikipedia […]

Men Behaving Badly star to launch own brand of beer

Marketing Week

Actor Neil Morrissey is launching his own brand of beer as part of a new Channel 4 series. The show will see him set up a microbrewery as he searches for the perfect pint. The actor is working with friend Richard Fox and advertising and brand agency Antidote to launch the brand. It is understood […]