“A voice you should listen to”. Peter Field on effectiveness, with foreword by Mark Ritson
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Download Peter Field’s new white paper, ‘Why TV is at the heart of effectiveness’. Drawing on a wealth of data and taking some innovative new approaches, Peter concludes that TV continues to be the dominant force for long-term, top-of-funnel demand growth.
The evidence suggests that there are three key issues that have kept TV on top:
- The attention brands receive in TV advertising
- The emotional clout that TV advertising can generate
- The issue of trust in advertising
He also has some provocative thoughts on the way forward for TV. Download here.