How brands and retailers can use actionable insights to break into new markets
Many fashion brands and retailers will reach a time when they need to start thinking beyond the borders of their home market and consider how they
might break into new geographies.
The fashion industry today is arguably more complex than ever, so understanding the landscape in your target market – including macro and micro trends – and translating that research into actionable insight is critical for short and long-term success.
Without context and analysis, data is nothing but numbers.
This Marketer’s Manual, produced in partnership with fashion industry resource MMGNET, will explain how fashion marketers can use such insight to strategically inform their decision-making, using lessons from the US as an example to learn from.