Created by Marketing Week in partnership with Publicis Media Reports

Unlock AI’s Potential

Brands cannot afford to ignore the emergence of generative AI. Consumers are driving its adoption, demanding their brand experiences to be faster, more intuitive, more personalised and more convenient.

Such a rapidly evolving and potent technology can be a daunting prospect, but forward-thinking companies are already testing its capabilities and familiarising their marketers with its potential. In this guide, Marketing Week and Publicis Media look at how brands can safely adopt AI tools to enhance their insight, ecommerce and social media, and deploy it to automate and optimise their marketing to best effect.