Knowledge Bank


2020 Global Marketing Report


Global Marketing Report:

Read the new global marketing report from Workfront. 

With an unprecedented shift from physical work to virtual work in response to a global pandemic this year, marketers find themselves navigating a new world of work on the fly, operating virtually. At the same time, long-standing challenges remain top opportunities for marketing transformation. We surveyed marketers across the globe to find out what’s in their way, what empowers them, and what steps leaders can take to help them do their best, most creative work. Read the report to find out:

  •  What are a marketer’s top skills?
  •  With time being critical, how much time do marketers have to spend on their primary job?
  •  How marketers are using technology
  •  How to bring work out of silos
  •  How integration can support people and process
  • There can be a future in which marketers are empowered to devote more than 19% of their time doing the creative, high-value work they were hired to do.

*We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email You can update your details and marketing preferences at any time by visiting your My Account page.

  • Please complete the form below to access the report
  • Information about how we use your data.

    For details of we use the information you provide to us, please see our privacy policy

    Information about how we may share your data with the sponsor of this content. This content is being provided to you on behalf of our sponsor. By clicking 'Submit', we may make available your name, job title, company and email address to this sponsor. It is in our and our sponsors' legitimate business interests to share this data with the sponsor: it allows us to attract the most appropriate sponsor for the content and to facilitate business-to-business communication between our sponsor and you. Our sponsor may contact you about their products and services.

    Alternative means of accessing this content If you would prefer not to have your data shared with our sponsor, please send a stamped addressed envelope to Marketing Week – Client Services, Floor M, 10 York Road, London SE1 7ND and we will send you a copy of the content. In this case we may still let the sponsor know what company you are from, but we will not provide your personal details.