Partnership is a remarkably versatile channel that has exceptional credentials as an area for investment. Consistently demonstrating outstanding ROI, the channel is unique in its ability to utilise a true performance model, so return on ad spend can be clearly planned and defined with a comparatively lower cost per acquisition. That’s something other marketing channels simply cannot promise. 

If you are looking to launch a new programme, or fine-tune your partnership strategy, we’ve developed 29 tips to help you do it. From ideas for your site, to tips on working with blogs, banner ads, search engines, social media and sub-affiliate network businesses, we’ve got the advice to help you get the best possible results.

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