Knowledge Bank


30 Black Friday Tests

AB Tasty

Learn new ideas on how to execute promotions and Black Friday campaigns that engage your audience. Check out how different Global Brands have experimented with AB Tasty in order to win big.

These experiments are tailor-made to prepare you and your team for the upcoming shopping frenzy, covering everything from mobile-friendly user experiences to groundbreaking promotional strategies.

Within our comprehensive e-commerce optimization manual, you’ll discover how to:

  • Dive into how the most influential brands worldwide seamlessly integrate experimentation into their growth strategies.
  • Discover advanced techniques for enhancing your previous experiments through high-maturity tests and personalized approaches.
  • Unearth a treasure trove of inspiration and novel test concepts that will help you craft unforgettable customer experiences.


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