Knowledge Bank


50 Tests You Should Know For Website Optimization

AB Tasty

Discover 50 successful experiments from businesses that have continuously optimized their sites to offer relevant and personalized experiences!

Insights from 50 trusted brands around the world to understand the improvements they’ve tried, the lessons they’ve learned, and the success they’ve had.

When it comes to building the best customer experience, the only way to do it is through testing and experimentation. Learn from what’s worked – as we give you some great examples of our customer’s success.

Discover how to improve your digital performance with practical ideas:


  • Across different sectors, including beauty, travel, hospitality, fashion, retail and non-profits.
  • Multichannel ideas, featuring mobile, desktop and apps.
  • Get real insights on how to effectively use personalization, CTA’s, navigation bars, pop-ups and more from our comprehensive guide.


Create a memorable experience, convert better and learn from the best with our E-Book.


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