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A 2020 Marketers Guide to Achieving Total Customer Experience

Merkle

This guide represents a pivotal year, marked by a significant change in customer expectations, privacy regulation, and ultimately the influence of the CMO within their organisation.

Take the reins by delivering relevant, personalised customer experiences, not only across media, channels, and devices, but also spanning the entire spectrum of customer relationships, from marketing to sales to service and beyond.

This guide will help you achieve this by learning how to master identity, balancing the mix of in-house and outsourced skillsets, delivering a total customer experience.

Download the guide and gain new insights and tools to remain competitive in an ever-evolving market.

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