The advertising industry is facing many challenges such as media fragmentation, reliance on third-party cookies, and shrinking marketing budgets.

This white paper emphasises the role of Advertising Resource Management (ARM) in orchestrating and streamlining processes to cut costs and boost impact, suggesting that historical campaign information is a powerful tool for optimising workflows while AI and automation lead to higher efficiency. It also highlights the growing trend of in-house advertising teams and the need for better transparency and control.

In the same way finance and operations teams can use their ERP, sales and marketing teams take advantage of a CRM, finally advertising teams can benefit too from having a single solution for managing their end-to-end workflows: ARM.

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