Knowledge Bank


How to cut the cost and boost the impact of advertising


Discover how the advertising industry is navigating its way through an ever-changing landscape, where challenges like media fragmentation, reliance on third-party cookies, and tightening marketing budgets loom large.

Our comprehensive white paper delves into the pivotal role of Advertising Resource Management (ARM) in revolutionising the industry. Uncover the secrets of harnessing historical campaign data to supercharge your workflows, while the dynamic duo of AI and automation takes efficiency to new heights.

Dive into the burgeoning trend of in-house advertising teams and the crucial demand for enhanced transparency and control. Just as finance and operations teams wield the power of their ERPs and sales and marketing teams rely on CRMs, it’s time for advertising teams to elevate their game with a single, all-encompassing solution: ARM.

Download the report now to stay ahead in the world of advertising innovation!

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Advertising Resource Management - Mint (KB)

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