To reach the holy grail of a connected personalised experience requires organisations to have a single, unified, and consistent view of the customer. To do so, they must ensure that their MarTech stack is truly integrated, they are working in a flexible and responsive way to customer needs, and that they have access to all of the necessary data. In this paper, you will learn:
- The key initiatives marketing and technology departments need to focus on to achieve true connectedness
- The specific areas where organisations are typically failing
- Tried and tested advice from technology and business transformation consultants who have delivered complex transformation programmes
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