Knowledge Bank


Artificial Intelligence and the Future of Marketing


Econsultancy in collaboration with Tealium surveyed 529 executives responsible for their organisation’s marketing data and technology in Europe. The survey, running from 6th March-2nd April 2020, included respondents from the UK (259 executives), Germany (111), France (84) and Spain (75). Areas of focus included the rate of adoption of artificial intelligence (AI) and machine learning (ML), business areas it will most impact, results organisations are seeing, barriers to success and perceived future impact on marketing. The following infographic summarises key findings across all countries.

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