Shopping in the B2B world is feeling increasingly like shopping on B2C websites. B2B companies are on social media, they are active in digital marketing, and many of them are already offering personalised web stores. Why? Because consumers are blurring the B2C and B2B divide by expecting the same shopping experience in both their business and personal lives.
An omnichannel strategy combines multiple channels (physical locations, web stores, social media, etc.) to ensure a seamless user experience across channels, from start to finish.
Ensuring that the same data is available across all your channels is the cornerstone of a good omnichannel strategy, and integration with your ERP makes that possible. What does this look like in practice? Client details, current inventory availability, order histories and related product suggestions – all the information your sales team uses – is now available in your webstore.
In this white paper, we’re delving into what an omnichannel strategy entails for a B2B business, why it’s so vital, and how your business can develop its own omnichannel strategy.
Sana Commerce offers integrated e-commerce with Microsoft Dynamics & SAP ERP systems.
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