Knowledge Bank


Beiersdorf’s approach to mass-personalised communication


Many marketers agree that providing a personalised consumer experience is indispensable in the modern-day digital-first world. Considering how many products a company like Beiersdorf has in the global market, achieving consistent, quality content that is also highly relevant and tailored to all touchpoints is no small task.

With the help of Grip, Beiersdorf is automating content production, moving content creation and production efforts into the cloud, where a software solution takes care of generating high-quality visuals at scale, on demand and based on data. Beiersdorf is able to target content towards many different use cases at a scale not possible before: on social and owned websites; on retailer sites and many other channels.

Download this paper to find out why and how Beiersdorf implemented the solution, what it has achieved and what you could learn from the company’s experience.

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