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Beyond Translation: Bridging culture and geography to meet the new commerce reality

TranslateMedia

In this report, you will learn from a panel of eight brand marketers for whom the management of translation and transcreation is a critical, strategic tool for commercial success in a global marketplace. They will demonstrate:

  • Why there is a world of difference between simple translation and brand localisation.
  • What a localised company culture looks like to build success for the future.
  • Where outsourcing localisation efforts can accelerate growth, particularly in markets that are culturally far removed from the company’s home territory.
  • How automation and human resource must necessarily work together to build an efficient but authentic localisation experience.

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