Knowledge Bank


The transformative power of AI in digital advertising


The transformative power of AI in digital advertising

Surveying over 100 European media professionals, this research dives deep into the rapid adoption of AI tools by brands and agencies, revealing a staggering 87% reporting positive impacts on campaign efficacy and ROI. Discover how AI-powered targeting is combating advertising waste, and learn about the primary barriers to adoption, including data privacy concerns and AI integration complexity.

With 95% expected to embrace AI programmatic advertising platforms this year, brands and agencies must prioritise this revolutionary shift in cross-channel coordination, voice/visual search, and beyond. Download the full report now to stay ahead in the dynamic landscape of AI-driven advertising.

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