Modern brands have to create a more personalized and unique customer experience than ever before. To build customer trust and drive user engagement, they must creatively leverage consumer preference management.
However, integrating dynamic preferences across the entire customer lifecycle without a firm handle on data is nearly impossible. And with the expansion of global privacy regulations, companies need to be able to show their processes are compliant.
Learn how marketers can fine-tune their audiences, understand those audiences at a granular level, and serve them messages that resonate with a preference management strategy.
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