Knowledge Bank


Business Skills Census: The Benefits of Professional Development

DMA. The Driving Force of Intelligent Marketing.

What marketing skills are already in play within businesses; how does this relate to their success; and what learning programmes should organisations have in place to help their employees develop? This business skills census shines a light on the key learning developments in the marketing industry today. The results give valuable insights into how marketers feel about the level of skills within their organisations, beyond just their own abilities. Read respondents’ views around their interest in professional learning, the success of internal versus external educational programmes, opportunities in the workplace to upskill, and more. Take a look at the survey results, here.

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