Knowledge Bank


CMO Search Intelligence Report


This UK Finance industry report is a benchmark and analysis of SEM performance for the players in the finance landscape. See how traditional financial institutions and industry disruptors are battling it out on Google. Who is winning, who is struggling and what can you learn from these missteps and successes.

4 Big Stats:

  • Experian is #1, outpacing all other major financial institutions.
  • Only 1 of the top 10 is a high-street bank (Halifax).
  • 4 major comparison sites fight it out in the top 20.
  • Starling Bank is on the rise: the only challenger bank to break into the top 150.

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