Knowledge Bank


Commercial Mix Modelling: Measurement Evolved

Analytic Partners

The latest white paper from Analytic Partners shares their proprietary measurement approach built to overcome today’s measurement challenges. It provides a system of insights across your organization, at strategic and tactical levels, through multiple lenses.

Download a copy of the white paper today to learn more about the impact of Commercial Mix Modelling, including:

  • Where and how this technology can be used to fill the gaps left by existing methods, including Marketing Mix Modelling
  • How CMM works as a modelling and decisioning system and integrates AI/ML with statistical and econometric models
  • Real life case studies and results of implementing CMM

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