Google local inventory ads are one of the most powerful tools available to marketers looking to drive sales in brick-and-mortar stores. These ads are built to connect Google’s millions of online users to your offline products.
No matter the industry, Google helps retailers reach relevant, nearby shoppers and drive foot traffic. Our complete guide to Google LIAs has everything you need to get started.
This guide will help you learn about:
- The difference between local inventory and multi-channel ads
- Required data feeds and formats
- How to maximize your LIA campaigns
- Handy tools to help track conversions
We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email firstname.lastname@example.org. You can update your details and marketing preferences at any time by visiting your My Account page.