Knowledge Bank


Complete guide to Google local inventory ads


Google local inventory ads are one of the most powerful tools available to marketers looking to drive sales in brick-and-mortar stores. These ads are built to connect Google’s millions of online users to your offline products.

No matter the industry, Google helps retailers reach relevant, nearby shoppers and drive foot traffic. Our complete guide to Google LIAs has everything you need to get started.

This guide will help you learn about:

  • The difference between local inventory and multi-channel ads
  • Required data feeds and formats
  • How to maximize your LIA campaigns
  • Handy tools to help track conversions

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